About
I’m Noah, an SEO and GEO (generative engine optimisation) marketer from Milan. In 2020 I moved to the UK to study Digital Marketing, and stayed for six years.
I started working in social media, email and events at Resolve, an equipment hire company, then social, video and events at Rollo, a south coast marketing agency. At Rollo I managed 12+ client accounts and found my focus: search. I specialised in web, SEO and AI search, and led projects like the Unify HQ rebuild, whose job portal grew applications 5× in a quarter.
Today I help businesses get found on Google and in AI answers, and I build what turns that visibility into results: websites, web apps, integrations and automations.
I’m based near Milan, speak Italian, English and Spanish (and some German), and I’m open to remote work and relocation.
Approach
Start with the business goal.
Traffic is a means, not the result. I measure success in enquiries, applications and sales.
Build what I recommend.
I implement the strategy myself: site structure, schema, tracking and integrations. No gap between the plan and the build.
Optimise for Google and AI answers.
Clear structure, answer-first content and structured data help search engines and AI assistants understand, rank and cite a business.
Measure from day one.
GA4, Search Console, Tag Manager and Semrush are set up before launch, so every change is judged on data.
Skills and tools
- SEO
- Technical, on-page, off-page, local; keyword research; Google Business Profile
- GEO / AI search
- Schema, llms.txt, Google AI Overviews, AI citation and referral tracking
- Analytics
- GA4, Google Tag Manager, Search Console, Semrush, SEObility, Hotjar
- Web
- WordPress, Elementor, WooCommerce, Shopify, Wix, Framer, GitHub
- Content
- Web and blog copy, social media, photography and video, Adobe Creative Suite
- AI and productivity
- Claude, AI workflows and automations, Notion
Languages
- Italian
- Native
- English
- C2
- Spanish
- C1
- German
- A2
Education and certifications
- BA (Hons) Digital Marketing, 2:1
- University of Portsmouth, 2023
- Certified Digital Marketing Associate
- Digital Marketing Institute, 2023
- Google Analytics Certificate
- Google, 2023
- Social Media Marketing
- HubSpot, 2022
- Fundamentals of Digital Marketing
- Google, 2021
Hiring for SEO or GEO? Need to get found? Let’s talk.
Based near Milan, open to remote work and relocation.