Case study
AI search programme
AI citation visibility rose 30% across 4 client sites (Semrush), comparing January to September 2026 with the previous 9 months, with placements in Google AI Overviews.
Built during my time at Rollo
Client and sector
- Client
- AI search programme
- Sector
- Recruitment, hospitality, finance and construction (4 clients, anonymised)
- My role
- GEO (generative engine optimisation) strategy and implementation
Challenge
Clients ranked on Google but were rarely cited in AI answers like ChatGPT and Google AI Overviews, and had no way to measure their AI visibility.
What I did
- Schema markup across each site.
- FAQ and answer-first content.
- Page restructuring with clear headings and summaries.
- llms.txt, and AI crawler access in robots.txt.
- Third-party brand mentions and directories.
- Google Business Profile optimisation.
- AI referral tracking in GA4.
Results
- AI citation visibility across the 4 sites
- +30%
- Semrush, January to September 2026 vs the previous 9 months.
- Placements in Google AI Overviews.
Tools
- Semrush
- GA4
- Google Business Profile
Live site
The 4 clients are anonymised, so there are no live links for this programme.